📅 Q2 2026 · W21 · 52.7% elapsed
4 OKRs CRITICAL · 10–14% done
Growth Command Center
Q2 2026 · 52.7% elapsed · Data through May 14
ALL OKRs CRITICAL
Q2 52.7% elapsed · only 10–14% done
eFTD
146,080
Target: 1,020,000 (H1)
CRITICAL
14.3% done52.7% time
eFTT
122,533
Target: 867,000 (H1)
CRITICAL
14.1% done52.7% time
Revenue
85.8M
Target: ,270M (H1)
CRITICAL
8.2% done52.7% time
Transactors
69.7M
Target: 199.2M (H1)
CRITICAL
35.0% done52.7% time
🔻 Growth Funnel Overview Q1 avg → Q2 pace
Stage Q1 /wk avg → Q2 /wk pace Change
New UV 3.14M/wk → 2.30M/wk ▼ -26.8%
↓ UV→Signup CVR: 3.12% → 3.82% (+22.4%)
Signup 98.0K/wk → 87.9K/wk ▼ -10.3%
↓ Signup→KYC CVR: 45.8% → 50.1% (+9.4%)
KYC 45.1K/wk → 44.0K/wk ▼ -2.4%
↓ KYC→FTD CVR: 67.7% → 72.2% (+6.6%)
FTD 30.5K/wk → 31.8K/wk ▲ +4.3%
↓ FTD→eFTD CVR: 67.5% → 73.1% (+8.3%)
eFTD 20.6K/wk → 23.3K/wk ▲ +13.2%
↓ eFTD→eFTT CVR: 80.7% → 83.9% (+3.9%)
eFTT 16.6K/wk → 19.7K/wk ▲ +18.4%
⚠️ Action Required
METRIC ALERTS
OPEN P0 TASKS
📊 Q1 vs Q2 Analysis Q2 data through May 14 · bitable actuals
New UV Volume -26.8%
Q1: 3.14M/wk avg
Q2: 2.30M/wk avg (W14–W18)
~29.9M projected (Q2 13wks)
最大风险。New UV 下跌 -26.8% 拖累整个漏斗绝对量，即使 CVR 全线提升也难以抵消。Sheikh（Organic）和 Yiran（Paid）需合力反弹。
eFTD weekly pace +13.2%
Q1: 20.6K/wk
Q2: 23.3K/wk
Q2 on track for ~303K
亮点。尽管UV下跌，每周eFTD新增反而提升，说明用户质量变好、CVR优化见效。Justin的方向是对的。
H1 eFTD gap 40.6% done
Q1: 267,610
+146,080 (half-Q2)
Total: 413,690 / 1,020,000
剩余6周需要606K eFTD（~101K/wk），当前23.3K/wk，需4x加速。H1 OKR大概率在55%达成率。
CVR IMPROVEMENTS — ALL STAGES UP Q2 vs Q1
UV→Signup
Q1 3.12%
3.82%
+22.4%
Signup→KYC
Q1 45.8%
50.1%
+9.4%
KYC→FTD
Q1 67.7%
72.2%
+6.6%
FTD→eFTD
Q1 67.5%
73.1%
+8.3%
eFTD→eFTT
Q1 80.7%
83.9%
+3.9%
🟢 Recent Activity
📅 Upcoming Meetings
NEXT ACTION DUE
Weekly report submissions due Friday, May 22
Sheikh · Justin · Jack · Yiran → Simon
Growth Funnel
Full-chain conversion from UV to Revenue — Q2 2026 health status
🔻 Funnel Stage Health
StageOwnerQ1 Avg/wkQ2 Avg/wkVol ChangeCVRCVR ChangeHealthCommentary
New UV Sheikh Yiran 3.14M2.30M ▼ -26.8% —— CRITICAL Top-of-funnel 最大缺口，需优先解决
Signup Sheikh 98.0K87.9K ▼ -10.3% 3.82%▲ +22.4% LAGGING CVR大幅改善，绝对量受UV拖累
KYC Justin 45.1K44.0K ▼ -2.4% 50.1%▲ +9.4% LAGGING KYC CVR目标60%，当前50%，仍有差距
FTD Justin 30.5K31.8K ▲ +4.3% 72.2%▲ +6.6% ON TRACK 入金流优化见效，绝对量正增长
eFTD Justin Jack 20.6K23.3K ▲ +13.2% 73.1%▲ +8.3% ON TRACK H1最关键指标，周度在改善但H1总量仍CRITICAL
eFTT Justin Jack 16.6K19.7K ▲ +18.4% 83.9%▲ +3.9% HEALTHY eFTD→eFTT CVR全漏斗最高，交易激活最优
📉 Volume Gap Analysis
H1 目标完成率 vs 时间进度 (52.7%)
💡 Diagnosis

根因： New UV 下跌 26.8% 是整个漏斗绝对量萎缩的根因。Sheikh（Organic -29%）和 Yiran（Paid app拉低）需共同解决。

亮点： 漏斗中下层 CVR 全线提升，Justin 的用户旅程优化成效显著。eFTD/eFTT 周度新增 Q2 优于 Q1。

关键缺口： H1 eFTD 当前 413K，目标 1.02M，还差 606K。剩余6周需 101K/wk，是当前速度的 4.3x。

建议： 优先级 1 = 拉回 UV（Sheikh SEO基建+Yiran Paid全力），优先级 2 = 保住 CVR 提升成果，优先级 3 = Jack 活动加速绝对量。

S
Sheikh Bilal
Learn & SEO Lead · Team of 6
SEO Content Organic Growth
📊 Key Metrics
Organic UV
Target: Recovery to ~9M/mo
~6.4M/mo
▼ -29% vs Q1
SEO Keywords Top 3
Target: +50 by Q2
+23
46% of target
Bybit Learn MAU
Target: 800K
~520K
65% of target
AI Adoption Rate
Target: 40%
28%
70% of target
📁 Projects
ProjectMetricDeadlineStatus
Markets Page v1.0eFTD directMay 31IN PROGRESS
TradFi/RWA SEO InfraOrganic UVJun 30IN PROGRESS
CryptoWiki v1.0Organic UVJun 30PLANNED
Learn UJ IntegrationeFTDJun 30IN PROGRESS
Affiliates Attribution FixAttributionMay 13DONE
📈 Organic UV Trend (M/mo, last 6 weeks)
J
Justin Song
UJ & Referral Lead · Team of 8
User Journey Referral Conversion
📊 Key Metrics
Signup → KYC CVR
Target: 60%
51.0%
LAGGING
KYC → FTD CVR
Target: 80%
70.5%
LAGGING
Referral eFTD
Target: Q2 scale TBD
5,570/wk
GROWING
ByX Community MAU
Target: 300K
~180K
60% of target
eFTT CVR
Target: 90%
84.7%
BEST IN FUNNEL
📁 Projects
ProjectMetricDeadlineStatus
Referral 3.0 ConclusionReferral eFTDJun 15IN PROGRESS
RWA UJ Web+H5 UpgradeeFTD (RWA)Jun 15IN PROGRESS
Bybit Meta LauncheFTTJun 8PLANNED
ByX World Cup OperationActive TradersJul 19PLANNED
Deposit Popup OptimizationeFTD CVRMay 13DONE
📈 CVR Trend — Signup→KYC & KYC→FTD (last 6 weeks)
J
Jack Zhou
Global Campaigns + Ops Edge Lead · Team of 10
Campaigns Revenue Attribution
📊 Key Metrics
Revenue (H1)
Target: ,270M
85.8M
CRITICAL 8.2%
Cumulative Transactors
Target: 199.2M (H1)
69.7M
CRITICAL 35%
Campaign ROI
Target: 4x
~3.2x
80% of target
Attribution Coverage
Target: 95%
~68%
72% of target
Auto Push Adoption
Target: 40%
~12%
30% of target
📁 Projects
ProjectMetricDeadlineStatus
RWA 100M GiveawayRevenue+eFTDMay 15LIVE
Hot Tokens ArenaRevenueJun 3LIVE
FIFA World Cup CampaignRevenueJul 19PLANNED
Attribution SystemAttributionJun 30IN PROGRESS
Bybit Meta LauncheFTTJun 8PLANNED
Auto Push MRD KickoffTransactorsJun 30IN PROGRESS
WSOT 2026RevenueSep 30PLANNED
Y
Yiran Cao
Paid Media Lead · Team of 7
Performance CPA Multi-region
📊 Key Metrics
Paid UV
CPA optimization ongoing
~3.3M/mo
▼ -13% vs Q1
CPA (cost per eFTD)
Target: <5
~8
IMPROVING
Paid Revenue Contribution
Target: 52M
~2M
16.7% of target
Channel ROAS (avg)
Target: 3.5x
2.8x
80% of target
📁 Projects
ProjectMetricDeadlineStatus
Q2 Performance CampaignsPaid eFTDJun 30IN PROGRESS
CPA Optimization by RegionCPAJun 30IN PROGRESS
Unified Cost DashboardAttributionSep 30PLANNED
📈 CPA Trend ($/eFTD, last 6 weeks)
Tasks
Priority projects linked to growth metrics — editable, persisted in localStorage
Meetings
Regular cadence + action items tracker
Weekly Leaders Meeting
Every Monday · Simon + Sheikh + Justin + Jack + Yiran · 60 min
WEEKLY
1
OKR metric review — current vs target, gap analysis (15 min)
2
P0 task status check — blockers, dependencies (15 min)
3
Blockers & support needed — escalations, cross-team (15 min)
4
Decisions & action items — clear owners, deadlines (15 min)
Weekly Team Meeting
Every Tuesday · All 36 members · 30 min
WEEKLY
1
Wins of the week — celebrate progress and milestones (5 min)
2
Key updates per team — Sheikh, Justin, Jack, Yiran (15 min)
3
Cross-team dependencies — flag blockers needing help (10 min)
Biweekly Reporting
Every 2 weeks · Simon + CEO/Leadership · 30 min
BIWEEKLY
1
H1 OKR progress summary — eFTD, eFTT, Revenue, Transactors
2
Key risks and mitigation plans
3
Resource or support requests
4
Upcoming major milestones
Team Weekly Report
Every Friday (async) · Each lead → Simon
WEEKLY
1
Key metric movements this week
2
Projects shipped or progressed
3
Blockers or risks for next week
4
Help needed from Simon
📋 Action Items Tracker
Growth Command Center
Bybit Growth Ops · H1 2026 · 内部管理驾驶舱
ABOUT

Growth Command Center 是 Simon（Head of Marketing Ops）日常管理 4 位 Leader 的专属驾驶舱。 核心目标是把分散在飞书多维表格、周报文档里的增长数据，集中到一个地方实时呈现—— 让每次 1on1、双周汇报和紧急复盘都有数据支撑，而不是靠记忆或临时拉数。

所有漏斗数据直连飞书 Bitable，数字与 bitable 实际值保持一致。 Q2 目标以 H1 OKR 为基准，目前全线 CRITICAL（Q2 52.7% 已过，达成率 8–40%）。

H1 2026 OKR 当前状态
eFTD
40.6%
413,690 / 1,020,000
eFTT
39.1%
338,619 / 867,000
Transactors
35.0%
69.7M / 199.2M
Revenue
8.2%
$185.8M / $2.27B
Q2 已过 52.7%，4 项 OKR 全线 CRITICAL。漏斗 CVR 全链路环比 Q1 改善，核心缺口在顶层 New UV 下跌 26.8%。
功能模块
模块路径说明
Dashboard/dashboardH1 OKR 状态总览、增长漏斗 Q1→Q2 对比、CVR 全链路趋势、P0 任务提醒。进入系统的第一个落点。
Growth Funnel/funnel从 New UV 到 Revenue 的完整漏斗可视化，每层 CVR 精确到 W18 bitable 实际数据，Owner 归属清晰，Drop Point 分析。
Trends/trendsW10–W19 逐周真实数据（飞书多维表格同源），WoW 变化、Q2 所需周速、CVR 趋势图。
Team Modules/teams4 位 Leader 独立视图：各自持有的漏斗指标（含趋势图）、项目列表、H1 OKR 贡献进度。
Tasks/tasksP0/P1 任务全表，按 Owner / 优先级 / 状态筛选，Deadline 预警，支持新增删除（localStorage 持久化）。
Meetings/meetings会议模板存档、Action Items 追踪、跟进状态管理。Weekly Leaders / Team / Biweekly 三类会议。
About/about系统说明、OKR 状态、团队结构、数据来源。
团队结构与漏斗归属
Leader角色团队规模漏斗归属Q2 聚焦
Sheikh Learn & SEO Lead 6人 New UV Organic → Signup SEO 基建、Markets Page、CryptoWiki、有机流量反弹
Yiran Paid Media Lead 7人 New UV Paid → Paid Signup → Paid eFTD CPA 优化、多地区付费投放、成本效率提升
Justin UJ & Referral Lead 8人 Signup → KYC → FTD → eFTD → eFTT Referral 3.0、存款流程优化、ByX 社区、UJ 全链路
Jack Global Campaigns Lead 10人 Campaigns → eFTD + Revenue + Transactors RWA Giveaway、Hot Tokens Arena、Bybit Meta、FIFA WC
数据来源
数据集Bitable Token内容
周趋势数据JBjEbf97IafA1FsJcabuPa4Ns9eW10–W19 逐周 UV / Signup / KYC / FTD / eFTD / eFTT / Transactors
季度汇总数据TZEobZW1Sa0WFEsk8NIuxhITsKdQ1 / Q2 累计 OKR 实际值，H1 达成率基准
渠道拆分数据Wv06bcWrYaesibsktQYu4ZzTsJgeFTD 按渠道（App Organic / Paid / Referral / Affiliate 等）
数据截止：Q2 通过 May 14（W18 完整周），W19 为部分数据（4天）。CVR 数值以 W18 实际为准，周均以 W14–W18 五周平均为准。